Glen Senior

Your business content strategist.

Glen founded The Small Business Company to help banks, credit unions and other financial institutions support their small business clients with practical, educational content and tools. He has more than 30 years of experience in small business education and has authored six publications. His background includes developing training programs for government entities, teaching entrepreneurship at MBA level, and building content strategies that help financial institutions engage their customers.

Glen believes content should solve the key pain points each business is trying to fix through their business lifecycle, while aligning to our customer products, services and calls to action. Today that content does double duty: it drives search traffic, and it is increasingly referenced by AI as business owners change how they look for answers.

Why Glen

The expert your business customers would pay to hear from.

Founder and operatorperspective, informed by building businesses as well as supporting otherbusiness owners.
Decades of work educating smallbusinesses to start, manage, grow and prepare to exit.
Experience across countries,sectors and customer segments, including work with financial institutions andgovernment business programmes.
A practical understanding ofhow small-business resources can support customer engagement, acquisition,retention and better banker conversations.

30+

years in small business education

8

publications authored

100+

banks and credit unions served

3

continents, with in-house writers in NZ, Canada and the US

What Glen can do with your team

An experienced extension of your marketing or business-banking team

Think of Glen as an experienced extensionof your marketing or business-banking team, who helps coordinate the work andkeep your small-business support moving.

He’ll sit down with you and help:

Identify the questions business owners are asking, along with content gaps and opportunities to help.
Build a practical content andtools roadmap around acquisition, education, engagement and retention.
Plan resource journeys that support owners from start-up and cash flow through growth, resilience and succession.
Connect website content with search, email, social, campaigns and banker conversations.
Coordinate content creation,localization, branding and delivery with TSBC’s content and digital team.
Review priorities with yourteam and refine the programme as your audience and goals change.
Test, iterate and adjust toensure your business objectives are met.

A strategist who understands both audiences

Small-business owners need relevant, practical help when they are making a decision. Banks and credit unions need that help to support their customer or member business goals. Glen’s work brings these needs together, helping your team move from disconnected resources to a useful, coordinated programme.

The difference is the combination

A content agency may create campaigns.
A calculator company may supply software.

But Glen brings a founder’s perspective, decades focused on small-business education, experience across markets and segments, and a deep understanding of how financial institutions use business resources. TSBC can deliver the strategy as well as the content and tools, through one connected team.

Learn more

Make Your Content Work for You

Schedule a consultation to discuss how our strategic guidance can improve your content’s performance.

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