TSBC versus AI

It’d be unusual if you hadn’t thought of using AI to generate internally the content you need to educate and engage your business customers or members.

Don’t worry, we have!

Content agencies like us face the same issue, where 90% of marketers use AI in some form to generate the content they need. Which is great. And not so great, if content becomes commoditized, bland and meaning less.

However, we expect someone in your organization will at some point ask, ‘why should we pay TSBC to deliver our content, when we can use AI.’

Fair question.

Here are a few reasons why we believe we’re still valid, in order of priority.

1. AI requires human subject matter experts

Regardless of the content created, someone needs to manage what type of content to create, matched to your products, linked tocalls to action, and know the topics business owners will want to read, use and engage with.

AI doesn’t have this human touch.

Here at TSBC, we’ve been trusted small business subject matter experts for close to 30 years, and have worked with some of the largest companies on the planet across 5 countries (USA, Canada, Australia, the UK and New Zealand), including Microsoft’s global Small Business Plus program, Lloyds TSB, NatWest, HSBC, Bank of America, Sage, Intuit, Xero, RBC, BMO, Mastercard, and multiple government business education support programs.

Google's 2025 search algorithm updates focus heavily on EEAT (Experience, Expertise,

Authoritativeness, Trustworthiness), which perfectly sums up why you’d partner with us.

2. Financial institutions are liability conscious

AI isn’t 100% accurate (yet). Financial institutions can’t afford to post, deploy or publish content that hasn’t been through a review process (including legal). Adding disclaimers may be standard, but there is still brand damage if adding incorrect content, especially with tools and templates where business owners enter their own data to generate business scenarios.  

You need content that you can rely on, that’s accurate, up-to-date and proven.

3. We’re cheaper and easier than an employee

If you decided to take content in-house and have a dedicated employee to create content, it’ll cost between $60k-$80k/year for a full-time salary. Let’s discount that by 50% for a part-time role, of$30-$40k/year.

Our Business Content Library costs start at only $1,499/month($17,988/year).

You get:

• A massive library of white label content we’ll customize for you (brand, voice, targets, products)
• Fresh new content every month
• Content on request to support product campaigns
• Compliant calculators, templates, tools
• Monthly marketing strategy management
• Interactive calculators and tools
• Help to amplify content across your channel ecosystem

And the best part, our team is always available.

With TSBC there are no vacations, no downtime, no sick leave, no overhead, no performance meetings, no leaving for another job, no office politics, and no Christmas presents (though we’re open to those).  

4. Financial institutions don’t accept AI code

Content needs to be proven to comply with your internal web requirements. Code generated from an AI engine won’t be accepted by your legal, risk and IT teams. All our calculators, templates, online business planners, product selectors and health check tools have been coded by humans. Anything we deploy is secure and hosted in the country of origin.

5. It’s not what you create, it’s why

Business owners don’t borrow money, open a check account, order a credit card, sign up for merchant services or deposit money with you, for fun.

They do it to solve their why they need these products and services.

Which is, buy equipment, manage working capital, start a business, collect revenue from customers, be more resilient, grow and expand.

‘Banks need to collaborate with their customers more, than just sell. It puts business owners first and product-driven solutions second. Mike Walters, President of Business Banking at KeyBank.

Create need driven content first, then link to your products and services, not the other way.