Resources for you

Build Better Relationships

These resources will help you have more effective conversations, add value to your interactions, and better serve your small business clients.

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Bankers Whitepaper
Financial literacy for small business

Six financial literacy topics small businesses need to pay attention to. How they can improve their financial performance and what financial institutions can do to help their customers survive and grow.

Bankers Whitepaper
Four strategies to build business resilience

Share these strategies with your small business customers to help them build resilience.

Bankers Whitepaper
Small business content strategy

Why add expert small business content to your website? This slide deck outlines our content strategy for small business banking sites.

Bankers Whitepaper
Generating small business leads online

Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.

Bankers Whitepaper
One page content strategy

Generate qualified leads with targeted practical small business content.

Webinar
A content amplification ecosystem

How banks can coordinate their business content marketing across all channels.

Bankers Whitepaper
From survival to success

NAB has undertaken this research to understand what can be done to support small business through the crisis.

Webinar
Business Content Library walkthrough

In this 30-minute webinar, we take you inside the new Business Content Library and show you ready-to-deploy content your bank can put on its website.

Article
Promoting your small business content

The best small business content is not doing any good if your audience doesn’t know about it.

Article
Content marketing fundamentals

Tactics for banks that help make content marketing campaigns successful.

Bankers Whitepaper
Proving small business content ROI

Here’s how to track your bank’s return on investment from content on your website.

Article
Case studies – a content marketing gold mine

Your clients may have some good tales to tell about their path to success.

Article
Principles for email newsletters

You want to project the right image, while ensuring your email achieves your objectives.

Article
They're people, not SMEs

Don't forget that the audience sitting behind their screens reading your content are human beings.

Webinar
Building business resilience to COVID

Business owners are dealing with reduced cashflow, vanishing customers and more.

Small Business Help
Business feasibility blueprint

Your clients who are looking to start a business can improve their chances of success by following our recommended four steps.

Small Business Help
The COVID Kick; Starting a small business

This book was written to help businesses along their COVID kick start-up journey. It covers from idea to initial assessment to a feasibility study, then through basic business preparation and risk management. You are fee to use this to help support your customers.

Small Business Help
Starting a business in a COVID world

How COVID has changed the playing field and created an increase in new start-ups.

Bankers Whitepaper
13 ways to drive small business traffic to your website

Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.

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