Business Content Library walkthrough
In this 30-minute webinar, we take you inside the new Business Content Library and show you ready-to-deploy content your bank can put on its website.
Where banks can find ready-to-deploy small business content
Business owners love to engage with expert content and resources they can use to run their companies – such as a helpful advice article, an inspiring customer story, a downloadable financial template, or a handy business calculator. Your customers want to see this content on your bank website – in fact, most of them expect it.
Problem is, most digital marketing teams are crazy busy and don’t have the time or bandwidth needed to consistently create and deploy this type of specialized small business content.
In this 30-minute webinar, we’ll take you inside the new Business Content Library and show you ready-to-deploy content your bank can put on its website, send in newsletters and give to front-link bankers to help them directly engage small business customers and prospects.
We’ll show you:
- The most important resources every bank website should have
- How to download content for each business life stage– such as start a business, run, grow, exit & build resilience
- How to embed calculators and tools right on your site
- Ready-to-go social media posts to promote the content
- Examples of banks deploying advice content
- How front-line bankers can use content to increase sales
- What to expect in terms of budget
As a bonus for attending the webinar, you’ll receive a free 30-day trial account so and your team can look inside the Business Content Library on your own.
About our presenters
Roger is a serial entrepreneur who understands first-hand what it takes to grow a small business. In addition to helping banks and brands engage small business customers, Roger is the author of small business books and has trained hundreds of entrepreneurs in 5 countries.
Glen has been helping small businesses start and grow since 1989. Along the way he has published 6 books on small business development and business planning, created training courses, built e-learning platforms, and worked with a number or organizations on small business content strategy including Microsoft USA, Bank of America, Royal Mail, Virgin Money, MBIE, Inland Revenue, IPONZ, NZTE and the BNZ. Since 2005 Glen has focused on the banking sector, and has built up an extensive knowledge of how banks can engage with the small business segment. He has presented at a number of small business banking conferences, and is sought out as an opinion leader in this space.
Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.
Your clients may have some good tales to tell about their path to success.
Don't forget that the audience sitting behind their screens reading your content are human beings.
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.