Beyond Content - Creating an Amplification Strategy for Business Impact

Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.

Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys