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Beyond Content - Creating an Amplification Strategy for Business Impact
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.
How banks can coordinate their business content marketing across all channels.
Here at The Small Business Company, we’ve worked with banks and credit unions from all over the world. Our experience with small business content has given us a clear idea of what works and what doesn’t. We’ve taken the best and presented it in this guide so that you can get the most out of your marketing.