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Beyond Content - Creating an Amplification Strategy for Business Impact
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Beyond Content: Creating an Amplification Strategy for Business Impact, features a session on enhancing business impact by amplifying bank marketing and content strategies, particularly in the context of small business support. The conversation was moderated by Nick Miller from Clarity and included insights from Larissa Murphy, Vice President Advertising and Content Manager, at First Commonwealth Bank, and Glen Senior, President of The Small Business Company.
Their discussion focused on leveraging digital content to attract and engage clients, ultimately positioning banks as trusted partners in their customers’ business journeys
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
The best small business content is not doing any good if your audience doesn’t know about it.
This book was written to help businesses along their COVID kick start-up journey. It covers from idea to initial assessment to a feasibility study, then through basic business preparation and risk management. You are fee to use this to help support your customers.
Your clients who are looking to start a business can improve their chances of success by following our recommended four steps.