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13 ways to drive small business traffic to your website
Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.
Content is what can set your website apart from competitors who’re also looking to attract small businesses. Quality content, with helpful internal and external links, is the primary way to increase the number of potential small business customers to your website. And once you have them there, you need to entice them to explore it.
Driving small business traffic to your website can be easier said than done. The Internet is so overloaded with information, both useful and not so useful, that finding your place amongst the noise can be overwhelming.
Content is what can set your website apart from competitors who’re also looking to attract small businesses. Quality content, with helpful internal and external links, is the primary way to increase the number of potential small business customers to your website. And once you have them there, you need to entice them to explore it.
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
Presentation by Larissa Murphy, VP Advertising and Content Manager, First Commonwealth Bank, and Glen Senior, CEO The Small Business Company at the Small Biz Conference, Las Vegas, October 10th, 2024
Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.
It’d be unusual if you hadn’t thought of using AI to generate internally the content you need to educate and engage your business customers or members.