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Bridging the gap between banks & small business
In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands. (37 min)
In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands.
Glen’s company partners with financial institutions across six countries to provide free, accessible educational content and tools for small business owners. These resources range from cash flow templates and business plan guides to webinars and financial calculators — all with the aim of helping businesses start, grow, and thrive. Content from The Small Business Company reaches millions of entrepreneurs globally.
In the conversation, Glen dives into how his background in education and entrepreneurship shaped the mission of The Small Business Company, and how the evolving relationship between banks and small businesses can improve financial health and business success globally. "Banks have an incredible opportunity to support small businesses not just by offering loans, but by providing practical, educational resources that empower owners to make smarter financial decisions," he says in the podcast.
Key takeaways include Glen's suggestions for creating content that helps banks engage meaningfully with small business customers and his thoughts on the future challenges for entrepreneurs.
In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands. (37 min)
In this episode of The Unsure Entrepreneur Podcast, Roger Pierce interviews Glen Senior, Founder and CEO of The Small Business Company, a specialized marketing agency providing expert small business content to banks, credit unions, and brands.
Glen’s company partners with financial institutions across six countries to provide free, accessible educational content and tools for small business owners. These resources range from cash flow templates and business plan guides to webinars and financial calculators — all with the aim of helping businesses start, grow, and thrive. Content from The Small Business Company reaches millions of entrepreneurs globally.
In the conversation, Glen dives into how his background in education and entrepreneurship shaped the mission of The Small Business Company, and how the evolving relationship between banks and small businesses can improve financial health and business success globally. "Banks have an incredible opportunity to support small businesses not just by offering loans, but by providing practical, educational resources that empower owners to make smarter financial decisions," he says in the podcast.
Key takeaways include Glen's suggestions for creating content that helps banks engage meaningfully with small business customers and his thoughts on the future challenges for entrepreneurs.
Define Your Brand with Custom Content
Schedule a consultation to discuss your goals and explore your best options for content creation.
Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.
Share these strategies with your small business customers to help them build resilience.
Here at The Small Business Company, we’ve worked with banks and credit unions from all over the world. Our experience with small business content has given us a clear idea of what works and what doesn’t. We’ve taken the best and presented it in this guide so that you can get the most out of your marketing.