Relpro and TSBC joint webinar

Growing Your New Commercial Business Pipeline and Leveraging Targeted Content to Increase Deposit Growth

May 17, 2023

In a competitive banking market, bankers are focused on the importance of attracting and retaining more commercial deposits. Lance Rosenthal, Chief Growth Officer of RelPro, and Glen Senior, Chief Executive Officer of The Small Business Company, discussed how a targeted prospecting and content strategy can help you drive deposit growth for your organization. During this session, Lance and Glen covered:

  • Identifying ‘cash-rich’ industries to prospect for deposits
  • Connecting with decision-makers efficiently and effectively
  • Leveraging technology solutions to streamline business development
  • Developing a content strategy to drive qualified business leads
  • Strategies for amplifying content across your marketing ecosystem

Supporting documents

Download our One page small business strategy (pdf)

Download our Complete guide to content marketing (pdf)


Explore more resources
Case studies – a content marketing gold mine

Your clients may have some good tales to tell about their path to success.

Building business resilience to COVID

Business owners are dealing with reduced cashflow, vanishing customers and more.

Bankers Whitepaper
Four strategies to build business resilience

Share these strategies with your small business customers to help them build resilience.

Schedule a consultation

Define Your Brand with Custom Content

Schedule a consultation to discuss your goals and explore your best options for content creation.