Relpro and TSBC joint webinar

Growing Your New Commercial Business Pipeline and Leveraging Targeted Content to Increase Deposit Growth

May 17, 2023

In a competitive banking market, bankers are focused on the importance of attracting and retaining more commercial deposits. Lance Rosenthal, Chief Growth Officer of RelPro, and Glen Senior, Chief Executive Officer of The Small Business Company, discussed how a targeted prospecting and content strategy can help you drive deposit growth for your organization. During this session, Lance and Glen covered:

  • Identifying ‘cash-rich’ industries to prospect for deposits
  • Connecting with decision-makers efficiently and effectively
  • Leveraging technology solutions to streamline business development
  • Developing a content strategy to drive qualified business leads
  • Strategies for amplifying content across your marketing ecosystem

Supporting documents

Download our One page small business strategy (pdf)

Download our Complete guide to content marketing (pdf)

Explore more resources
Bankers Whitepaper
Generating small business leads online

Carefully defining your target market and creating a unique style of communication (your voice), aligned with an effective lead generation strategy, will help pull in the small business customers you want.

A content amplification ecosystem

How banks can coordinate their business content marketing across all channels.

Bankers Whitepaper
From survival to success

NAB has undertaken this research to understand what can be done to support small business through the crisis.

Schedule a consultation

Define Your Brand with Custom Content

Schedule a consultation to discuss your goals and explore your best options for content creation.