Curate a Curriculum
Choosing the right content can be overwhelming. We can help you identify your target audience, their pain points, and opportunities to support them. This will lay the foundation for a successful content curriculum.
Analyze your existing content offering
Decide the actions you want your target audience to take
Establish your goals and criteria to mark success
Get the Team on Board
Before kick-starting your content marketing plan, you must get your team on board. Develop a system, refine your processes, and ensure your organization is prepared to hit the ground running.
When your customers respond to a lead magnet, equip your team with the tools to effectively engage them.
Give the entire team access to your content so their individual messaging is always on-brand.
Consider your existing UI/UX when integrating new content so your customers’ experience isn’t disrupted.
Time to Go Live
With a targeted and on-brand content selection lined up, it's time to go live! We can show you how to diversify your delivery through different channels; this gives you the most opportunities for increased exposure to your customers.
Spread the Word
After your content has gone live, it's time to amplify! Post across multiple platforms, encourage bankers to share content with customers, or host webinars and events. There are many purposeful ways to utilize your content – and we can help you choose.